You've put your heart into building your course. The content is solid, your audience is excited… and then comes the question that stops so many creators in their tracks:

"How much should I charge for this?"

Pricing your course can feel like walking a tightrope. Charge too little, and you undervalue your work (and attract the wrong audience). Charge too much, and you worry no one will buy.

At CourseCraft, we’ve helped creators launch confidently and that includes pricing with clarity, not guesswork. Let’s break down how to set a price that feels good and makes sense.

Step 1: Know the Value You're Offering

Before thinking about numbers, ask yourself:

• What transformation does my course provide?
• How valuable is that transformation to my ideal learner?
• What would they pay to solve this problem in another way?

A course that teaches watercolor basics may be priced differently than one that helps someone land a higher-paying job. Both are valuable but in different ways. Start by getting clear on what your course is really worth in terms of results.

Step 2: Consider the Depth of Your Content

You don’t have to price based on hours of video (that’s outdated), but the depth of transformation and level of supportdo matter.

Here’s a general guideline:

• Mini-courses or workshops (1–2 hours of content): $27–$97
• Foundational or niche courses (3–5 modules): $97–$297
• Comprehensive programs with coaching or community: $297–$997+

Your price should reflect the depth of your support and the outcome you’re promising.

Step 3: Know Your Audience's Budget And Mindset

Your pricing sweet spot lies at the intersection of what your audience can afford and what they’re willing to invest to solve a problem.

Ask yourself:

• Is my audience used to investing in professional or personal development?
• Do they see this course as a cost or an investment?

Someone trying to launch a business may be ready to spend more than someone casually exploring a hobby. Match your pricing to your people.

Step 4: Don’t Underprice Out of Fear

This is a big one especially for first-time creators.

Underpricing might feel safer, but it often:

• Attracts less committed students
• Leads to burnout (you’re doing a lot for very little)
• Undermines your expertise

Instead, choose a price that reflects your value and allows you to deliver a great experience. You can always raise it as you grow.

Step 5: Offer Tiered Options (When It Makes Sense)

If you want to serve multiple types of learners, consider:

• A self-paced version at a lower price
• A premium tier with coaching, feedback, or bonus materials

This lets people choose based on budget and desired support—and increases your earning potential without extra effort.

Step 6: Test, Reflect, Adjust

Pricing isn’t set in stone. You’re allowed to:

• Run beta pricing for your first round
• Increase your price as testimonials come in
• Bundle or repackage content later

What matters most is getting your course out there, learning from real data, and evolving from there.

Bonus: Use These Confidence Boosting Prompts

If you’re still second-guessing your course price, try journaling these prompts:

• “What would I charge for this if I knew it would change lives?”
• “What does this price say about how I value my time and expertise?”
• “What would I want to be paid to teach this 1:1?”

Price It Like You Mean It

Pricing isn’t just a numbers game it’s a mindset game. The right price is one that honors the value of your course and allows you to serve your students well.

At Course Craft, we support you through every step of the journey from idea to launch to pricing with purpose.

Ready to confidently build and price your course? Join the Course Craft Collective for expert guidance, done-for-you resources, and a community of creators who are doing it with you, not just near you.